Privacy Policy

Privacy Policy for Beauty N Vanity

Effective Date: June 17, 2025

This Privacy Policy describes how BeautyNVanity ("we," "our," "us") collects, uses, and shares personal information when you visit or make a purchase from beautynvanity.com (the "Site").

Your privacy is paramount to us. We want to be transparent about our data practices. We only collect information that you willingly provide to us or that is necessary for the operation of our website and services.

By creating an account with us, placing an order, visiting our website, and/or allowing cookies and essential programs to run while you use our Site, you acknowledge and agree to the collection and processing of your information as described in this Privacy Policy.

1. Information We Collect

We primarily collect information you provide directly to us or information generated through your interactions with our Site.

a. Information You Provide Directly:

This includes personal information you provide when you:

Create an Account: Your name, email address, password, and any other information you choose to provide.
Place an Order: Your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Contact Us: Information you provide when you communicate with us via email (e.g., beautynvanity1@gmail.com) or other contact methods. This may include your inquiries, feedback, and any details you share to resolve issues.

b. Information Collected Automatically (Device Information):

When you visit the Site, certain information about your device and Browse activity is automatically collected. This information is primarily used to ensure our website functions correctly, to improve your Browse experience, and for security purposes. This "Device Information" includes:

Browser and Device Information: Your web browser type, IP address, time zone, and operating system.
Website Usage Data: Information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site (e.g., clicks, scrolling, pages visited).
Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. We use cookies that are essential for the operation of our website (e.g., maintaining your shopping cart, enabling secure login) and for analytical purposes to understand how our site is used. You can manage your cookie preferences through your browser settings. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels: These are electronic files used to record information about how you browse the Site.

When we refer to "Personal Information" in this Privacy Policy, we are referring to both the information you provide directly and the Device Information.

Categories of Personal Information Collected in the Last 12 Months:

In the preceding 12 months, we have collected the following categories of personal information:

Identifiers (e.g., name, email address, physical address, IP address, unique personal identifiers)

Commercial information (e.g., products purchased, purchase history)

Internet or other electronic network activity information (e.g., Browse history, search history, information regarding your interaction with our website)
Financial information (e.g., payment card details, solely for the purpose of processing your transactions)

2. How We Use Your Personal Information

We use the Personal Information we collect for the following purposes:

a. Fulfilling Orders and Providing Services:

To process your transactions, fulfill your orders, and arrange for shipping.
To provide you with invoices, order confirmations, and updates on your order status.
To manage your account and provide customer support.

b. Improving Our Site and Services:

To analyze how customers interact with our Site, identify trends, and improve our website's functionality and user experience.
To assess the success of our marketing and advertising campaigns.
To personalize your experience on the Site.

c. Security and Fraud Prevention:

To screen orders for potential risk or fraud (in particular, using your IP address and payment information).
To protect the security and integrity of our Site and business operations.

d. Communication and Marketing:

To communicate with you regarding your orders, inquiries, and other essential service-related messages.
With your consent, or where permitted by law, to send you marketing communications about our products, services, offers, and promotions that we believe may be of interest to you.

e. Legal Compliance:

To comply with applicable laws, regulations, and legal processes.
To respond to lawful requests from government authorities.

3. Sharing Your Personal Information

We share your Personal Information with third parties only as necessary to fulfill the purposes described in this Privacy Policy. We do not sell or share your personal information with third parties for their independent marketing or other purposes, unless you explicitly direct us to or consent to such sharing.

The categories of third parties with whom we may share your personal information include:

Service Providers: We engage third-party service providers to perform functions on our behalf, such as payment processing, order fulfillment, shipping, website hosting, data analysis, email delivery, and marketing assistance. These service providers have access to personal information needed to perform their functions but are prohibited from using it for other purposes.
- Shopify: Our online store is powered by Shopify. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Legal Compliance and Protection: We may disclose your Personal Information if required to do so by law or in response to a subpoena, search warrant, court order, or other lawful request for information we receive, or to otherwise protect our rights, property, or safety, or the rights, property, or safety of our users or others.

Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your Personal Information may be transferred to the successor entity.

Categories of Personal Information Disclosed for Business Purposes in the Last 12 Months:

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes:

Identifiers (to service providers for shipping, payment processing, customer service)
Commercial information (to service providers for order fulfillment and analytics)
Internet or other electronic network activity information (to analytics providers)

Financial information (to payment processors)

4. Behavioral Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:

a. Right to Know: You have the right to request that we disclose to you the categories and/or specific pieces of personal information we have collected about you, the categories of sources from which personal information is collected, the purposes for which we use this information, the categories of third parties with whom we share your personal information, and the specific pieces of personal information we have collected about you.

b. Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.

c. Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.

d. Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. Please note that "sale" under the CCPA/CPRA is broadly defined to include disclosing personal information for monetary or other valuable consideration, and "sharing" includes disclosing for cross-context behavioral advertising.

We do not sell or share your personal information for monetary consideration.
If we engage in activities that constitute "sharing" for cross-context behavioral advertising (e.g., certain types of targeted advertising), you have the right to opt-out.
To exercise this right, please click on the "Do Not Sell or Share My Personal Information" link typically found in our website footer or contact us using the information below.

e. Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information (e.g., social security number, driver's license number, precise geolocation) to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer. We do not generally collect or process sensitive personal information beyond what is necessary to fulfill your orders (e.g., payment information for transactions) and do not use it for purposes that would require a "Limit" request.

f. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices, or provide a different level or quality of goods or services because you exercised your rights.

How to Exercise Your California Privacy Rights:

To exercise your rights described above, please submit a verifiable consumer request to us by:

Emailing us at: beautynvanity1@gmail.com

We are required to verify your identity before processing your request. We will generally do this by matching information you provide in your request to information we already have on file. We may also require you to confirm your request using the email address or phone number associated with your account. We will respond to your verifiable consumer request within 45 days, and may extend this period by an additional 45 days if necessary, with prior notice.

You may designate an authorized agent to make a request on your behalf. If you use an authorized agent, we may require proof of your authorization and may also require you to verify your identity directly with us.

7. Data Retention

When you place an order through the Site, we will retain your Order Information for our records for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically includes maintaining records for transaction processing, warranty and return claims, and tax compliance. We do not retain information provided to us longer than necessary for these stated purposes or as required by law.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post any updates on this page and revise the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint regarding your privacy, please contact us by e-mail at beautynvanity1@gmail.com.